Big Data – Challenges for the Hospitality Industry: 2nd Edition Michael Toedt

ISBN:

Published: December 5th 2013

Paperback

92 pages


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Big Data – Challenges for the Hospitality Industry: 2nd Edition  by  Michael Toedt

Big Data – Challenges for the Hospitality Industry: 2nd Edition by Michael Toedt
December 5th 2013 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 92 pages | ISBN: | 7.36 Mb

Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.



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